Stay up to date with your business
When you sign into Business Manager, see alerts and insights about the Pages and ad accounts that matter most to your business.
Add everything connected to your business
In Business Manager settings, add your Pages, ad accounts and more. Then add people to the assets they need to work on.
Access audiences and more across your business
Gather your audiences, images and other items people in your business will use to build ads and Page posts.
- Don't worry if you already have ads running. When you move a Page or ad account into Business Manager, we'll keep your ads running without interruption.
Business Manager is a free Facebook tool to organize and manage your business. When you join Business Manager, coworkers won't be able to view your personal Facebook profile unless you've approved their friend request.
Coworkers can only see your name, the work email address you provide when you log into Business Manager for the first time and the list of Pages and ad account you have access to.
Business Manager accounts are created with your personal Facebook profile to verify your identity so you must have a personal Facebook username and password to sign into Business Manager. This is similar to logging in with Facebook to access other apps or services. It’s more secure than using just an email address and password to log in.
Create a Business Manager
- Go to Business Manager Overview.
- Click Create Account.
- Enter your business name.
- Enter your business email.
- You'll be redirected to your newly created Business Manager. Next you'll need to add your assets, like Pages, ad accounts, and people to work on them.
Note: Don't enter your personal email account as you want to keep your private and professional accounts separate.
Looking for more help?
- Learn how to add people and manage your settings in Business Manager.
- Learn how to add and manage Pages in Business Manager.
If you’re an advertiser on Facebook who shares access to multiple Pages and ad accounts with other people, we recommend you transition to Business Manager.
- Business Manager is a more secure way to manage your Pages and ad accounts.
- You can see who’s working on what and what they have access to see and work on.
- You can also keep your business separate from your personal Facebook profile.
- You must have a personal Facebook username and password to sign into Business Manager.Business Manager accounts are created with your personal Facebook profile to verify your identity. This is similar to logging in with Facebook to access other apps or services. It’s more secure than using just an email address and password to log in.Your coworkers can see:
- Your name and the work email address you provide when you log in to Business Manager for the first time. They can also see the list of Pages and ad accounts you have access to in Business Manager.
- Information on your personal profile that you've made available in your privacy settings for your personal Facebook, which is different from Business Manager Settings.
Don't have a Facebook profile? Create a Facebook profile by clicking Sign Up.Go to Business Manager - Yes, people who had access to your Page before you transferred it to Business Manager will still have access to it. Business Manager is an easier way to manage permissions for everyone who works on your Pages, ad accounts, and assets.Learn more about roles and permissions.
The Business Manager is a free platform to manage your business with a 2-layer permission model. The two systems of permissions that help businesses securely manage and maintain control of their ad accounts, Pages, and catalogs.
What does it mean to have 2 layers of permissions?
The first permission layer refers to the adding of people to your business as admins or employees. Admins control all components of a Business Manager including modifying or deleting the business and adding or removing people from the employee list. Business employees can view information in business settings but can't make any changes except unless they are assigned as Finance Editor.
The second layer of permissions refers to the access you share with partners or agencies to manage your business assets, such as your Pages or ad accounts. A Page or ad account can only live within a single Business Manager at a time but they can have multiple Partners or individual accounts that access, post, and manage ads on its behalf. This shared permission can be rescinded at any time.
How much access should I share with others?
Roles can be assigned to employees, partners or agencies who request access to your business. To maintain the security of your business, it's recommended that you share the least amount of access that will allow them to do their work.
Available Business Manager Roles
Roles available for a businessAdmin Employee Add and remove employees and partners ✔ View business settings ✔ ✔ Change business settings ✔ Manage employee permissions ✔ Add Pages, ad accounts and assets ✔ Be assigned to Pages, ad accounts or other assets ✔ ✔ Note: Employees can see all of the information in the business settings and be assigned roles by business admins, but can't make any changes except when assigned as Finance Editor.
Roles available for ad accountsAdmin Advertiser Analyst Manage ad account settings ✔ Add people and assign ad account roles ✔ Create and edit ads ✔ ✔ Edit funding source ✔ View ads ✔ ✔ ✔ Access reports ✔ ✔ ✔ Roles available for PagesAdmin Editor Moderator Advertiser Analyst Manage Admin roles and settings ✔ Edit the Page and add apps ✔ ✔ Create and delete posts ✔ ✔ Send messages as the Page ✔ ✔ ✔ Respond to and delete comments ✔ ✔ ✔ Remove and ban people from the Page ✔ ✔ ✔ Create ads ✔ ✔ ✔ ✔ View insights ✔ ✔ ✔ ✔ ✔ Roles available for catalogsA catalog admin can add, update or delete items in a catalog, create product sets and change catalog settings. A catalog advertiser can create and edit product sets in a catalog to run campaigns, but they can't modify items in the catalog or change catalog settings.
Catalog admin Catalog advertiser Add people and assign catalog roles ✔ Share a catalog with partners and agencies ✔ Select a catalog or product set when creating an ad ✔ ✔ Preview ads associated with a product set ✔ ✔ View and select catalogs in Catalog Manager ✔ ✔ View data feeds in Catalog Manager ✔ ✔ Edit and delete data feeds in Catalog Manager ✔ View catalog settings in Catalog Manager ✔ ✔ Update catalog settings in Catalog Manager ✔ View events in Catalog Manager ✔ ✔ Create and delete product sets in Catalog Manager ✔ ✔ Associate a pixel to a catalog ✔ Associate an app to a catalog ✔ Learn more about setting up roles for catalogs.
Roles available for finance managementA Finance Editor can view and edit financial details about your business, such as transaction information, account spending, and billing methods. A Finance Analyst can only view finance details about your business but doesn't have permission to make any changes.
Finance Editor Finance Analyst Filling out credit card information Edit Financial details and contact information about a business View and Edit View Transaction information (invoices) View and Edit View Invoice Groups View and Edit View Account spending details View and Edit View Payment methods View and Edit View Learn how to change someone's role or access to your Business Manager.