Stay up to date with your business
When you sign in to Business Manager, see alerts and insights about the Pages and ad accounts that matter most to your business.
Add everything connected to your business
In Business Manager settings, add your Pages, ad accounts and more. Then add people to the assets they need to work on.
Access audiences and more across your business
Gather your audiences, images and other items that people in your business will use to build ads and Page posts.
Business Manager is a Facebook tool that helps you organise and manage your business. When you join Business Manager, colleagues can't view your personal Facebook profile unless you approve their friend requests. Colleagues can only see your name, work email address and the Pages and ad accounts you have access to.
You need a Facebook profile to create a Business Manager account. You use your Facebook username and password to sign in to Business Manager. It's a more secure way to log in than with just an email address and password.
Note: You can only create two Business Manager accounts. If you need more, please work with someone else in your organisation to create additional Business Manager accounts.
Before you begin
Make sure that you have a personal Facebook account to confirm your identity.
Create a Business Manager
To create a Business Manager:
- Go to business.facebook.com/overview.
- Click Create account.
- Enter a name for your business, your name and work email address and click Next.
- Enter your business details and click Submit.
If you're an advertiser on Facebook who shares access to multiple Pages and ad accounts with other people, we recommend that you transition to Business Manager.- Business Manager is a more secure way to manage your Pages and ad accounts.
- You can see who's working on what and what they have access to view and work on.
- You can also keep your business separate from your personal Facebook profile.
- You must have a personal Facebook username and password to sign in to Business Manager.
Business Manager accounts are created with your personal Facebook profile to verify your identity. This is similar to logging in with Facebook to access other apps or services. It's more secure than using just an email address and password to log in.
Your colleagues can see:
- Your name and the work email address you provide when you log in to Business Manager for the first time. They can also see the list of Pages and ad accounts that you have access to in Business Manager.
- Information on your personal profile that you've made available in your privacy settings for your personal Facebook, which is different from Business Manager Settings.
Don't have a Facebook Profile? Create a Facebook profile by clicking Sign Up.
Go to Business Manager Yes, people who had access to your Page before you transferred it to Business Manager will still have access to it. Business Manager is an easier way to manage permissions for everyone who works on your Pages, ad accounts and assets.
Learn more about roles and permissions.
Business Manager uses a 2-layer permission system that makes sure that each person has the access they need. The first level is where you add people to your Business Manager. You can assign them either admin or employee access. Then, use task-based permissions to grant access to your assets.
With the task-based permissions system, you can see the specific activities you allow each person to perform. Task-based permissions help you safeguard your Facebook information. We recommend that you share the least amount of access that still allows people to do their work.
Add people to your Business Manager
When you add people to your Business Manager, assign them admin or employee access.
- Employee access: We recommend that you add people as employees. They can only work on assigned accounts and tools.
- Admin access: Admins have full control over your business. They can edit settings, people, accounts and tools.
You can also use advanced options to assign finance roles.
- Finance analyst: They see financial details such as transactions, invoices, account spend and payment methods.
- Finance editor: They can edit business credit card information and financial details such as transactions, invoices, account spend and payment methods.
Grant people access to assets
After you've added people to your Business Manager, you can grant them permission to access your business's assets in Business settings. For example, ad accounts, Pages, pixels or catalogues.
For each person and asset, you can grant access to specific tasks. For example, you can add someone to your Business Manager as an employee, then grant them permission to create ads and view Page performance, but not publish to the Page. Tasks for each asset are divided into two categories:
- Standard access: Toggle on each task you'd like the person to perform.
- Admin access: In this section, you only have one option. Toggle on admin access to allow the person to manage the asset and perform all available tasks.
Note: Only Pages assigned to a Business Manager use task-based permissions. Pages not associated with a Business Manager use role-based permissions.